Loyalty
Tiers, points and rewards — the reason customers come back rather than shop around.
Total members
3,842
+9.4%vs last month
Points issued
2,84,400
+14.2%vs last month
Points redeemed
1,92,200
67.6% redemption rate
Rewards claimed
1,284
+11.8%vs last month
Members by tier
Bronze → Silver → Gold → Platinum
Why it matters
Loyalty members68% repeat
Non-members31% repeat
Members return 2.2× more often than non-members and spend 34% more per visit.
Outstanding liability₹92,200
Value of unredeemed points across all members.
Bronze1x points
1,846
members · 0+ points
- 1 point per ₹20 spent
- Birthday greeting
Silver1.25x points
1,078
members · 250+ points
- 1.25 points per ₹20
- Priority booking window
- Birthday clean-up
Gold1.5x points
612
members · 500+ points
- 1.5 points per ₹20
- Free monthly hair wash
- 10% off retail products
- Priority booking
Platinum2x points
306
members · 1000+ points
- 2 points per ₹20
- Complimentary spa every quarter
- 15% off retail products
- Dedicated stylist
- Home service on request
Recent redemptions
Rewards claimed in the last week
| Customer | Reward | Points | When |
|---|---|---|---|
| BTBhavna Trivedi | Free hair spa | −900 | Just now |
| PSPriya Shah | ₹500 off any service | −500 | Yesterday |
| AIAnanya Iyer | Free shampoo (300ml) | −700 | 2 days ago |
| NDNeha Desai | Complimentary hair wash | −150 | 3 days ago |
| FMFalguni Mehta | Gold Facial at 50% | −600 | 4 days ago |
| RPRiddhi Parekh | Complimentary hair wash | −150 | 5 days ago |